About me
Rohini Sen, PhD, is a prominent advocate for patient experience data (PED) with over ten years of experience in patient-centered outcomes research, particularly in oncology and rare diseases. As the Director of Patient Centered Outcomes Research (PCOR) Oncology HEOR at AbbVie, she leads cross-functional efforts to integrate patient insights into oncology drug development. Her dedication to prioritizing patients earned her the prestigious AbbVie CAN Impact Award for successfully incorporating PED early in oncology trials. Dr. Sen has a proven history of developing innovative clinical outcome assessments (COAs) that enhance patient engagement and facilitate effective regulatory interactions with agencies like the FDA and EMA. She actively p
