Loading…
← Back to schedule
#307: Regulators and Communication in a Changing World: The ICMRA Role
Wednesday June 18, 2025 8:30am - 9:30am EDT
Room 151A
Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Application UAN: 0286-0000-25-676-L04-P; CME 1.00; RN 1.00

ICMRA played a key role during the COVID-19 pandemic, ensuring sharing of vital information, providing common responses and aligning regulatory practices. A critical lesson learnt was that during a global crisis regulators need to become the main source of trusted information, both for each other and for the general public.

Learning Objectives

Evaluate ICMRA’s role in promoting global regulatory alignment and information sharing during the COVID-19 pandemic; Analyze strategies used by regulators to counter misinformation and disinformation during health emergencies.; Formulate evidence-based communication approaches to build public trust in regulatory authorities.

Chair

Tony Lawler, MD, MBA

Speaker

Panelist
Daniel Pereira

Regulators as Communicators in High-Income Settings
Emer Cooke, MBA, MSc

Findings from the 2025 Edelman Trust Barometer Special Report: Trust and Health
Camille DeSantis


Speakers
avatar for Emer Cooke

Emer Cooke

Chair, ICMRA; Executive Director, European Medicines Agency, Netherlands
Ms Cooke is Executive Director of the EMA and Chair of ICMRA. Starting her mandate as ED in June 2020 amid a public health crisis of unprecedented scale she announced “My number one priority will be to drive forward EMA’s response to the pandemic and the work already ongoing to... Read More →
CD

Camille DeSantis

Managing Director, US Lead Health Brand Development, Edelman, United States
Camille DeSantis is Managing Director and U.S. Lead of Health Brand Development at Edelman. She returned to Edelman after founding Guard Dog Brand Development and SIGNAVA. A pioneer in archetypal brand strategy and inventor of research methods, she builds successful health brands... Read More →
avatar for Tony Lawler

Tony Lawler

Deputy Secretary, Health Products Regulation Group, Australian Department of Health and Aged Care, Australia
Professor Lawler is the Deputy Secretary, Health Products Regulation Group with the Australian Department of Health and Aged Care. Prior to this he was the Chief Medical Officer and Deputy Secretary Clinical Quality, Regulation and Accreditation with the Tasmanian Department of H... Read More →
DP

Daniel Pereira

ANVISA, Brazil
Wednesday June 18, 2025 8:30am - 9:30am EDT
Room 151A Walter E. Washington Convention Center 801 Allen Y. Lew Place, NW Washington, DC 20001-3614 USA
  09: Regulatory, Session

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Need help? View Support Guides
Event questions? Contact Event Planner
Powered by Sched Event Planning App
©2025 Sched • About • Privacy • Terms
Share Modal

Share this link via

Or copy link