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#115.1 IT: Salesforce Innovation Theater: Personalized Patient Engagement from Recruitment to Enrollment and Beyond with Life Sciences Cloud
Monday June 16, 2025 12:15pm - 12:45pm EDT
Innovation Theater 2
Component Type: Session

We'll explore innovative strategies for engaging patients throughout the clinical trial process, from initial recruitment to trial completion. Including how technology can be used to engage study participants, build trust, and maintain participation. We'll discuss patient-centric communication, digital tools for engagement, and Agentforce, a comprehensive agentic AI platform, for recruitment strategy recommendations, patient screening, drop-out risk prediction, and personalized recommendations.

Speaker

Speaker
Lorie McClain

Speaker
Sharmin Nasrullah, MS


Speakers
avatar for Lorie McClain

Lorie McClain

Distinguished, Strategic Solution Engineer, Salesforce, United States
avatar for Sharmin Nasrullah

Sharmin Nasrullah

General Manager, Life Sciences, Clinical, Salesforce, United States
Sharmin Nasrullah brings over 20 years of experience across multiple disciplines across technology development, medical devices, digital health, clinical operations and clinical software. She is inspired by bringing cutting edge technology into the life sciences space to transform... Read More →
Monday June 16, 2025 12:15pm - 12:45pm EDT
Innovation Theater 2 Walter E. Washington Convention Center 801 Allen Y. Lew Place, NW Washington, DC 20001-3614 USA
  18: InnovationTheaters, Session

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