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A Masterclass: Patient Recruitment Campaign Management
Monday June 16, 2025 2:15pm - 3:15pm EDT
TBD
Component Type: Session
Level: Intermediate

Go beyond platitudes and qualitative advice on planning, deploying, and measuring the success of your recruitment campaign. Enjoy this Master Class in Recruitment Campaign Management from some of the industry's best minds

Learning Objectives

Discuss how to build an evidence based forecast for centralized patient recruitment campaigns; Describe ways to optimize channel mixes, vendor management, performance models, technology selection; Identify methods to measure and optimize campaign performance and ROI.

Chair

Chris Venezia

Speaker

Case Study Presentation
Tom Julian

Case Study Presentation
Kelly Johnston McKee, MS


Speakers
TJ

Tom Julian

Assoc. Director Design and Innovation, Gilead Sciences, United States
avatar for Kelly McKee

Kelly McKee

Head of Innovative Patient Recruitment, Evinova, An Astrazeneca Company, United States
Kelly McKee is the Head of Innovative Recruitment at Evinova, AstraZeneca’s digital healthcare company, where she is responsible for leading the department in developing and deploying digital and innovative patient recruitment strategies and tactics. Kelly is a proven clinical trial... Read More →
CV

Chris Venezia

Chief Executive Officer, ProofPilot, United States
Monday June 16, 2025 2:15pm - 3:15pm EDT
TBD Walter E. Washington Convention Center 801 Allen Y. Lew Place, NW Washington, DC 20001-3614 USA
  02: ClinTrials-Ops, Session |   05: Patient-Impact-Product-Dev, Session

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