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#123: A Masterclass: Patient Recruitment Campaign Management
Monday June 16, 2025 2:15pm - 3:15pm EDT
207A
Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Knowledge UAN: 0286-0000-25-520-L04-P; CME 1.00; RN 1.00

Go beyond platitudes and qualitative advice on planning, deploying, and measuring the success of your recruitment campaign. Enjoy this Master Class in Recruitment Campaign Management from some of the industry's best minds

Learning Objectives

Discuss how to build an evidence based forecast for centralized patient recruitment campaigns; Describe ways to optimize channel mixes, vendor management, performance models, technology selection; Identify methods to measure and optimize campaign performance and ROI.

Chair

Chris Venezia

Speaker

Case Study Presentation
Helen West

Case Study Presentation
Gretchen Goller, MA

Case Study Presentation
Adrienne Walstrum, MSc

Case Study Presentation
Tom Julian


Speakers
avatar for Gretchen Goller

Gretchen Goller

Head, Recruitment and Retention, Pfizer, United States
Gretchen leads the Patient Recruitment and Retention team at Pfizer working with a team of strategists and specialists to implement recruitment and retention programs on all Pfizer studies across therapeutic areas. Most recently Gretchen was the Head leading the Patient Recruitment... Read More →
avatar for Tom Julian

Tom Julian

Assoc. Director Design and Innovation, Gilead Sciences, United States
At Gilead Sciences, Tom leads efforts to improve clinical trial design and implements technologies to improve trial efficiency and reduce costs. He is focused in Virology and Inflammation. Previously, at Bristol Myers Squibb, he worked on testing and scaling digital solutions to improve... Read More →
CV

Chris Venezia

Chief Executive Officer, ProofPilot, United States
As the CEO., Chris Venezia brings more than 18 years of strong leadership experience to ProofPilot with a track record of success in product commercialization, patient recruitment, marketing, and sales. With his most recent role as the Chief Commercial Officer at Citeline Connect... Read More →
AW

Adrienne Walstrum

Senior Director, Global Trial Optimization, Merck, United States
Adrienne Walstrum is a Senior Director with Global Trial Optimization (GTO). She has over 15 years of clinical trial operations experience, with the last 9 years spent at Merck within GTO. In Adrienne’s current role, she oversees GTO’s Recruitment & Retention Center of Excellence... Read More →
avatar for Helen West

Helen West

Senior Director, Innovative Patient Recruitment, Evinova, United States
Helen West is a senior digital patient recruitment strategist with Evinova's Innovative Patient Recruitment group. Her background is in clinical operations, trial optimization and healthcare communications. She has lead patient recruitment strategies for more than 200 global studies... Read More →
Monday June 16, 2025 2:15pm - 3:15pm EDT
207A Walter E. Washington Convention Center 801 Allen Y. Lew Place, NW Washington, DC 20001-3614 USA
  02: ClinTrials-Ops, Session |   05: Patient-Impact-Product-Dev, Session

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